We move.
We connect.
We feel powerful.

The Power of She Fund

The Women’s Sports Foundation and Athleta share a vision to empower girls and women, and to fuel their confidence through movement and connection. The Power of She Fund will elevate girls and women to reach new heights on the playing field, in the studio, in the community, at work and at home.

Child Care Grant

Allyson Felix and Kaleo - Child Care grant

With the Child Care Grant, Athleta and WSF continue their work to support individuals and communities of women to reach their limitless potential by providing resources that enable mom-athletes to compete without barriers.

The Child Care Grant, a Power of She Fund grant, is designed to support female athletes with children, who are striving for peak performance on the court, track, pitch, field, pool or mat while also balancing the challenges of motherhood.

The expense of child care is one of the main obstacles facing mom-athletes who want to stay in the game while raising a family. Our shared belief is that athletes should not have to choose between competition and motherhood. 

“As a mom and an athlete, I know firsthand the obstacles that women face.  I wanted to work with Athleta and the Women’s Sports Foundation to take an important step in supporting female athletes as whole people—both on and off the field—by offering financial child care support to mom-athletes headed to Tokyo.” – Allyson Felix, 11-time Olympic medalist

Inspired by Allyson’s advocacy, Child Care Grant funding will help relieve some of the financial burden faced by mom-athletes, therefore allowing these women to focus on excelling in their careers – training and competing professionally in sport. 

The Power of She Fund was established by Athleta, in partnership with the Women’s Sports Foundation.

Relevant Dates

The Child Care Grant application is closed.

The 2022 grant application is closed if you would like to receive additional information about the grant, please e-mail your contact information to Anne Peltier at APeltier@WomensSportsFoundation.org, and include the name of the Child Care grant in the subject line.

Eligibility and Criteria

  • Female athletes who have one or more children under the age of 18 or female athletes who are expecting to welcome a child to their family
  • Applicants must be U.S. citizens or legal residents and must be eligible to compete for a U.S. national team
  • An individual may be awarded only one Child Care Grant per calendar year

Applicants should be able to demonstrate an apparent and immediate financial need that, once fulfilled, will have a significant impact on their ability to continue training and competing while raising their children.

Grant Allocation

Funding can be used to offset child care related expenses such as caregiver costs, travel and added costs of bringing children along to competitions, meals and supplies, equipment and medical expenses.

Grant Requirements

  • Use of the grant for its intended purpose
  • Participation in the Women’s Sports Foundation program evaluation (e.g. pre- and post- program surveys), webinars and other events
  • Completion of a final report detailing how the funding was used
  • Agreement to promote the receipt of the grant in one or more of the following ways:
    • Acknowledgement of the Women’s Sports Foundation and Athleta on social media in a manner that is aligned with their brand guidelines
    • Agree to be mentioned as the grant recipient in The Power of She Fund – Child Care Grant program launch press release
    • Provide licensed photography, licensed video content and testimonials about the importance of child care funding and the challenges of combining competitive sports and motherhood
    • Participate in media opportunities as requested

Grant Award

Together, the Women’s Sports Foundation and Athleta awarded more than $200,000 in Child Care Grants in 2021. Each grant is $10,000. 

Grant Criteria

A Selection Committee will evaluate each application based on the following criteria:

  • Financial need
  • Lack of financial support from traditional sources (i.e. endorsements, National Governing Body stipends)
  • Role of award in continued participation and advancement in sport
  • Potential impact of grant in advancing women in sports and advocacy around the importance of funding child care
  • Athlete’s ability to promote the fund and contribution to shed greater visibility of female athletes who are balancing the challenges of motherhood
  • Grant allocation

How to Apply

Individual applicants must visit Foundant GLM, the Women’s Sports Foundation’s grant-management system during the grant application period, and follow the directions to register a new user profile or update an existing profile.

Please read carefully through the full eligibility requirements and program criteria before starting a Foundant account and applying.

Special note: Under the organization information, please enter the contact information for your National Governing Body (NGB). A Tax ID number is not required to register (so you may leave that space blank).

Athletes applying for the grant are responsible for checking the financial aid regulations of the NCAA or sports organization governing their current or future high school, college or university to avoid jeopardizing their eligibility for sports participation. 

Applicants will be judged on what information is available or provided at the time of application submission.

Apply Here

Notification of Application Acceptance

You will receive an e-mail at the address provided in your profile when your application has been received.

Any application that is late or incomplete will not be accepted.

Other conditions under which an application will not be accepted:

  • Applications that are e-mailed or faxed
  • Applications requesting retroactive funding

2021 Grant Recipients

Elisa AuKarate
Gwendolyn BerryTrack & Field
Alaina CasioppoMountain Biking
Jillian ElliottParatriathlon
Lauren FendrickBeach Volleyball
Courtney GanoSoftball
Aileen GevingCurling
Jillian ElliotParatriathlon
Kelly KiddDeaf Volleyball
Ava Knight
Boxing
Chantae McMillan Langhorst
Track & Field
Elana Meyers TaylorBobsled
Sarah Newberry MooreSailing
Sarah PiampianoTriathlon
Janeah StewartTrack & Field
Taylor TownsendTennis
Aliphine TuliamukTrack & Field
Ayana J Walker-FletcherTrack & Field
Lora WebsterSitting Volleyball
Jamie WhitmoreParacycling
Mariel ZagunisFencing

Contact

If after reading these guidelines carefully, you have any questions, please contact Anne Peltier at apeltier@womenssportsfoundation.org or Elizabeth Flores-Amaya at eflores-amaya@womenssportsfoundation.org.

 

Move Together

A photo collage of Move Together grant recipients

The Women’s Sports Foundation and Athleta have joined together to create the Move Together grant to help girls and women move together and move forward in pursuing active and healthy lifestyles, and in creating a sense of community and belonging.

Move Together, is a Power of She Fund grant, supporting organizations that foster multigenerational connection in their communities through sport, fitness and movement-based programming for girls and women.

The Power of She Fund was established by Athleta, in partnership with the Women’s Sports Foundation.

Relevant Dates

The Move Together grant application is closed.  

If you would like to receive a notification when the 2023 grant cycle opens, please e-mail your contact information to Anne Peltier at APeltier@WomensSportsFoundation.org, and include Move Together Grant in the subject line.

Eligibility and Criteria

When multiple generations can move together, it creates an enhanced sense of togetherness and belonging amongst participants and provides an opportunity for them to better relate to and learn from one another.

Eligible applicants must demonstrate that their program meets the following criteria:

  • Offers existing programming elements or has the ability to develop new programming or enhancements that promote multigenerational connection* between girls and women
  • Delivers and provides access to sport, fitness or movement-based programming as a primary focus, serving predominately girls and/or women
  • Displays innovation in its efforts to engage girls and women, creating an environment that inspires
  • Takes a holistic approach to programming that considers physical, mental, social and/or emotional needs of the girls and women who participate
  • Has the ability to sustain long-term programming after the life of the funding has expired

*Multigenerational connection can be defined in a variety of ways from girls and women participating together, to adult and youth mentorship, parent and family engagement, or women—including program graduates—serving as coaches and volunteers in your programming.

Grant Allocation

Funds may be used for staff, facility rental, equipment, uniforms and supplies directly benefiting the grant-supported program.

Grant Requirements

  • A non-profit located in the fifty (50) United States, District of Columbia or U.S. Territories
  • Participation by program staff and participants in Women’s Sports Foundation program evaluation (e.g. pre and post program surveys), webinars and other events
  • Completion of a final report detailing the impact of the program and how the funding was used
  • Agreement to work with funders to 1) provide program information, licensed photography, licensed video content and testimonials, and 2) to participate in media opportunities and site visits, as requested, during the course of the program
  • Use of program recipient’s name and marks in marketing, driven and owned by Athleta
  • Acknowledgement of the Women’s Sports Foundation and Athleta in a manner that is aligned with their brand guidelines

Grant Award

Together, the Women’s Sports Foundation and Athleta will award $250,000 in Move Together grants in 2022. Grant size will range from $5,000-$10,000 per organization.

How to Apply

During the program application period, an authorized representative must visit Foundant GLM, the Women’s Sports Foundation’s grant-management system, and follow the directions to register a new user profile or update an existing profile. Limit one (1) profile per person/email address. Once your profile is registered, you will be able to save and submit your application on the website.

Please read carefully through the full eligibility requirements, college guidelines and program criteria before starting a Foundant account and applying. Applicants will be judged on what information is available or provided at the time of application submission.

Apply Here

Notification of Application Acceptance

Organizations will receive an e-mail at the e-mail address provided in your profile when your application has been received.

Applications must clearly meet all eligibility requirements outlined above.

Any application that is late, incomplete or requesting funds for an event or purchase of equipment that will occur before the applicant would receive the grant money will not be accepted.

Other conditions under which an application will not be accepted:

  • Applications that are e-mailed or faxed
  • Applications for programs that require compulsory religious participation
  • Applications requesting funding towards the purchase of land, construction of buildings, event sponsorships, providing scholarships to individuals and/or the purchase/care of animals
  • Applications requesting retroactive funding

2021 Grant Recipients

Amethyst Place (Mo.)
Arizona Trail Association (Ariz.)
Atlanta Bicycle Coalition (Ga.)
Beaufort-Jasper YMCA of the Lowcountry (S.C.)
BlazeSports America (Ga.)
Boys & Girls Clubs of Dumplin Valley (Tenn.)
Boys & Girls Clubs of the Tennessee Valley (Tenn.)
Figure Skating in Harlem, Inc. (Mich.)
Girls on the Run - Idaho, Inc. (Idaho)
Girls on the Run of Atlanta (Ga.)
Girls on the Run Philadelphia (Pa.)
GirlVentures (Calif.)
Hana Arts (Hawaii)
IMPACT (Mass.)
Nashville Junior Roller Derby (Tenn.)
North Kohala Community Resource Center (Hawaii)
PrimeLife Enrichment, Inc. (Ind.)
Ragamala Dance Company (Minn.)
Shred Your Fears (Pa.)
St. Anthony Park Booster Club (Minn.)
SurfearNEGRA (Fla.)
Todd Martin Development Fund (Mich.)
University of Kentucky Research Foundation (Ky.)
Verdi EcoSchool (Fla.)
Williams YMCA of Avery County (N.C.)
WIN for KC (Miss.)
YMCA of Middletown (N.Y.)
YMCA of Rapid City (S.D.)

Contact

If after reading these guidelines carefully, you have any questions, please contact Elizabeth Flores-Amaya: 516.307.3915 or EFlores-Amaya@WomensSportsFoundation.org.

Wellbeing for All

Photo of the Sister Afya Community Care program that shows three women of color in a yoga pose on the beach

The Women’s Sports Foundation and Athleta believe wellness is a human right—and should be accessible to every mind, body, and soul. We are partnering to empower and amplify businesses and organizations that are committed to making girls’ and women’s well-being a priority.

Wellbeing for All, a Power of She Fund grant, supports women of color entrepreneurs and women of color-led organizations committed to making wellness and fitness more accessible, and to making well-being resources more inclusive to female BIPOC (Black, Indigenous, People of Color) communities. In 2022, 15-time GRAMMY Award winner Alicia Keys will join Wellbeing for All (formerly Wellness for All) as an advisor and mentor.

An advocate for women’s empowerment, Alicia will help select grant recipients and provide the community with mentoring resources and learnings from her own well-being journey over her career.

The Power of She Fund was established by Athleta in partnership with the Women’s Sports Foundation.

Relevant Dates

The Wellbeing for All grant application is closed. If you would like to receive a notification when the 2023 grant cycle opens, please e-mail your contact information to Anne Peltier at APeltier@WomensSportsFoundation.org, and include Wellbeing for All in the subject line.

Eligibility and Criteria

Applicants must meet the following requirements to apply:

  • Women of color entrepreneurs, actively creating or building businesses and/or programs that aim to make well-being and fitness practices more inclusive to female BIPOC communities
  • Women of color-led non-profit organizations or for-profit businesses whose purpose is to make well-being and fitness more inclusive to female BIPOC communities

Applicants who fail to meet these requirements will be deemed ineligible.

Grant Criteria

A judging committee will evaluate each application including the following criteria:

  • Identification, definition, and clarity of the problem statement
  • Originality and creativity to developing solutions
  • Analytical depth and approach to measuring the success of the project/solution
  • Feasibility, efficiency, and timeline of project execution
  • Impact opportunities generated from the execution of the project

Grant Allocation

Funds can be used for, but are not limited to, the items listed below. Funds may not be used for personal expenses of any kind.

  • Purchase of new software, hardware, website, and email tools to implement their project vision
  • Leasing of physical space for events, program operations, community gatherings
  • Marketing, communications, PR, operational, and business expenses

Grant Requirements

  • A non-profit or for-profit business located in the fifty (50) United States, District of Columbia or U.S. Territories
  • Participation by program staff and participants in the Women’s Sports Foundation program evaluation (e.g. pre and post program surveys), webinars and other events
  • Completion of a final report detailing the impact of the program and how the funding was used
  • Agreement to work with funders to 1) provide program information, licensed photography, licensed video content and testimonials, and 2) to participate in media opportunities and site visits, as requested, during the course of the program
  • Use of program recipient’s name and marks in marketing, driven and owned by Athleta
  • Acknowledgement of both funders, the Women’s Sports Foundation and Athleta in a manner that is aligned with their brand guidelines

Grant Award

The Women’s Sports Foundation and Athleta will award $100,000 in Wellbeing for All funding in 2022. Grants will be $10,000 per organization.

How to Apply

During the program application period, an authorized representative must visit Foundant GLM, the Women’s Sports Foundation’s grant-management system, and follow the directions to register a new user profile or update an existing profile. Limit one (1) profile per person/email address. Once your profile is registered, you will be able to save and submit your application on the website.

Please read carefully through the full eligibility requirements, college guidelines, and program criteria before starting a Foundant account and applying. Applicants will be judged on what information is available or provided at the time of application submission.

 

Apply Here

Notification of Application Acceptance

Organizations will receive an e-mail at the e-mail address provided in your profile when your application has been received.

Applications must clearly meet all eligibility requirements outlined above.

Any application that is late, incomplete or requesting funds for an event or purchase of equipment that will occur before the applicant would receive the grant money will not be accepted.

Other conditions under which an application will not be accepted:

  • Applications that are e-mailed or faxed
  • Applications for programs that require compulsory religious participation
  • Applications requesting funding towards the purchase of land, construction of buildings, event sponsorships, providing scholarships to individuals and/or the purchase/care of animals
  • Applications requesting retroactive funding

2021 Recipients

Banner Neighborhoods Community Corporation (Md.)Robin Truiett-Theodorson
Dancers Unlimited Inc (N.J.)Linda Kuo
Fringe Counseling, Coaching, & Consulting (Ill.)Chante' Gamby
Hip Circle Empowerment Center (Ill.)Malik Turley
Naaya Wellness (N.Y.)Sinikiwe Stephanie Dhliwayo
Sista Afya Community Care, NFP (Ill.)Camesha Jones
The Aura House, formally The Black Butterfly Collective (Texas)Helsa Thompson
The Center for Health Equity, Inc. (Fla.)Sharon Ross-Donaldson
Therapeutic Play Foundation (Calif.)Nakeya Fields
Urban Triage (Wis.)Brandi Grayson

Contact

If you have any questions after reading these guidelines carefully, please contact Elizabeth Flores-Amaya: 516.307.3915 or EFlores-Amaya@WomensSportsFoundation.org.