We move.
We connect.
We feel powerful.

The Power of She Fund

Athleta brand logoThe Women’s Sports Foundation and Athleta share a vision to empower girls and women, and to fuel their confidence through movement and connection. The Power of She Fund will elevate girls and women to reach new heights on the playing field, in the studio, in the community, at work and at home.

Child Care Grant

Allyson Felix and Kaleo - Child Care grant

With the Child Care Grant, Athleta and WSF continue their work to support individuals and communities of women to reach their limitless potential by providing resources that enable mom-athletes to compete without barriers.

The Child Care Grant, a Power of She Fund grant, is designed to support female athletes with children, who are striving for peak performance on the court, track, pitch, field, pool or mat while also balancing the challenges of motherhood.

The expense of child care is one of the main obstacles facing mom-athletes who want to stay in the game while raising a family. Our shared belief is that athletes should not have to choose between competition and motherhood. 

“As a mom and an athlete, I know firsthand the obstacles that women face.  I wanted to work with Athleta and the Women’s Sports Foundation to take an important step in supporting female athletes as whole people—both on and off the field—by offering financial child care support to mom-athletes headed to Tokyo.” – Allyson Felix, 11-time Olympic medalist

Inspired by Allyson’s advocacy, Child Care Grant funding will help relieve some of the financial burden faced by mom-athletes, therefore allowing these women to focus on excelling in their careers – training and competing professionally in sport. 

The Power of She Fund was established by Athleta, in partnership with the Women’s Sports Foundation.

Relevant Dates

The 2021 grant application is closed if you would like to receive a notification when the next grant cycle opens, please e-mail your contact information to Anne Peltier at APeltier@WomensSportsFoundation.org, and include the name of the Child Care grant in the subject line. Child Care grant recipients will be selected in October 2021.

Eligibility and Criteria

  • Female athletes who have one or more children under the age of 18 or female athletes who are expecting to welcome a child to their family in 2021
  • Applicants must be U.S. citizens or legal residents and must be eligible to compete for a U.S. national team
  • An individual may be awarded only one Child Care Grant per calendar year

Applicants should be able to demonstrate an apparent and immediate financial need that, once fulfilled, will have a significant impact on their ability to continue training and competing while raising their children.

Grant Allocation

Funding can be used to offset child care related expenses such as caregiver costs, travel and added costs of bringing children along to competitions, meals and supplies, equipment and medical expenses.

Grant Requirements

  • Use of the grant for its intended purpose
  • Participation in the Women’s Sports Foundation program evaluation (e.g. pre- and post- program surveys), webinars and other events
  • Completion of a final report detailing how the funding was used
  • Agreement to promote the receipt of the grant in one or more of the following ways:
    • Acknowledgement of the Women’s Sports Foundation and Athleta on social media in a manner that is aligned with their brand guidelines
    • Agree to be mentioned as the grant recipient in The Power of She Fund – Child Care Grant program launch press release
    • Provide licensed photography, licensed video content and testimonials about the importance of child care funding and the challenges of combining competitive sports and motherhood
    • Participate in media opportunities as requested

Grant Award

Together, the Women’s Sports Foundation and Athleta will award $200,000 in Child Care Grants in 2021. Each grant is $10,000. 

Grant Criteria

A Selection Committee will evaluate each application based on the following criteria:

  • Financial need
  • Lack of financial support from traditional sources (i.e. endorsements, National Governing Body stipends)
  • Role of award in continued participation and advancement in sport
  • Potential impact of grant in advancing women in sports and advocacy around the importance of funding child care
  • Athlete’s ability to promote the fund and contribution to shed greater visibility of female athletes who are balancing the challenges of motherhood
  • Grant allocation

How to Apply

Individual applicants must visit Foundant GLM, the Women’s Sports Foundation’s grant-management system during the grant application period, and follow the directions to register a new user profile or update an existing profile.

Please read carefully through the full eligibility requirements and program criteria before starting a Foundant account and applying.

Special note: Under the organization information, please enter the contact information for your National Governing Body (NGB). A Tax ID number is not required to register (so you may leave that space blank).

Athletes applying for the grant are responsible for checking the financial aid regulations of the NCAA or sports organization governing their current or future high school, college or university to avoid jeopardizing their eligibility for sports participation. 

Applicants will be judged on what information is available or provided at the time of application submission.

Apply Here

Notification of Application Acceptance

You will receive an e-mail at the address provided in your profile when your application has been received.

Any application that is late or incomplete will not be accepted.

Other conditions under which an application will not be accepted:

  • Applications that are e-mailed or faxed
  • Applications requesting retroactive funding

2021 Grant Recipients

Gwendolyn BerryTrack & Field
Natasha Hastings
Track & Field
Kaleo Kanahele Maclay Sitting Volleyball
Natalie Schneider
Wheelchair Basketball
Elana Meyers TaylorBobsled
Aliphine TuliamukTrack & Field
Lora Webster
Sitting Volleyball
Jamie Whitmore
Paracycling
Mariel Zagunis
Fencing

Contact

If after reading these guidelines carefully, you have any questions, please contact Cathy Maher Smith at CSmith@WomensSportsFoundation.org 

 

Move Together

A photo collage of Move Together grant recipients

The Women’s Sports Foundation and Athleta have joined together to create the Move Together grant to help girls and women move together and move forward in pursuing active and healthy lifestyles, and in creating a sense of community and belonging.

Move Together, is a Power of She Fund grant, supporting organizations that foster multigenerational connection in their communities through sport, fitness and movement-based programming for girls and women.

The Power of She Fund was established by Athleta, in partnership with the Women’s Sports Foundation.

Relevant Dates

The 2021 grant application is closed. Move Together grant recipients will be selected in September 2021.

If you would like to receive a notification when the next grant cycle opens, please e-mail your contact information to Anne Peltier at APeltier@WomensSportsFoundation.org, and include the name of the Move Together grant in the subject line.

Eligibility and Criteria

When multiple generations can move together, it creates an enhanced sense of togetherness and belonging amongst participants and provides an opportunity for them to better relate to and learn from one another.

Eligible applicants must demonstrate that their program meets the following criteria:

  • Offers existing programming elements or has the ability to develop new programming or enhancements that promote multigenerational connection* between girls and women
  • Delivers and provides access to sport, fitness or movement-based programming as a primary focus, serving predominately girls and/or women
  • Displays innovation in its efforts to engage girls and women, creating an environment that inspires
  • Takes a holistic approach to programming that considers physical, mental, social and/or emotional needs of the girls and women who participate
  • Has the ability to sustain long-term programming after the life of the funding has expired

*Multigenerational connection can be defined in a variety of ways from girls and women participating together, to adult and youth mentorship, parent and family engagement, or womenincluding program graduatesserving as coaches and volunteers in your programming.

Grant Allocation

Funds may be used for staff, facility rental, equipment, uniforms and supplies directly benefiting the grant-supported program.

Grant Requirements

  • A non-profit located in the fifty (50) United States, District of Columbia or U.S. Territories
  • Participation by program staff and participants in Women’s Sports Foundation program evaluation (e.g. pre and post program surveys), webinars and other events
  • Completion of a final report detailing the impact of the program and how the funding was used
  • Agreement to work with funders to 1) provide program information, licensed photography, licensed video content and testimonials, and 2) to participate in media opportunities and site visits, as requested, during the course of the program
  • Use of program recipient’s name and marks in marketing, driven and owned by Athleta
  • Acknowledgement of the Women’s Sports Foundation and Athleta in a manner that is aligned with their brand guidelines

Grant Award

Together, the Women’s Sports Foundation and Athleta will award $250,000 in Move Together grants in 2021. Grant size will range from $5000-$10,000 per organization.

How to Apply

During the program application period, an authorized representative must visit Foundant GLM, the Women’s Sports Foundation’s grant-management system, and follow the directions to register a new user profile or update an existing profile. Limit one (1) profile per person/email address. Once your profile is registered, you will be able to save and submit your application on the website.

Please read carefully through the full eligibility requirements, college guidelines and program criteria before starting a Foundant account and applying. Applicants will be judged on what information is available or provided at the time of application submission.

The 2021 grant application is closed if you would like to receive a notification when the next grant cycle opens, please e-mail your contact information to Anne Peltier at APeltier@WomensSportsFoundation.org, and include the name of the grant in the subject line.

Notification of Application Acceptance

Organizations will receive an e-mail at the e-mail address provided in your profile when your application has been received.

Applications must clearly meet all eligibility requirements outlined above.

Any application that is late, incomplete or requesting funds for an event or purchase of equipment that will occur before the applicant would receive the grant money will not be accepted.

Other conditions under which an application will not be accepted:

  • Applications that are e-mailed or faxed
  • Applications for programs that require compulsory religious participation
  • Applications requesting funding towards the purchase of land, construction of buildings, event sponsorships, providing scholarships to individuals and/or the purchase/care of animals
  • Applications requesting retroactive funding

2020 Grant Recipients

Dancing Dreams (N.Y.)
Dancing Grounds (La.)
SG United Foundation (Maine)

Contact

If after reading these guidelines carefully, you have any questions, please contact Elizabeth Flores-Amaya: 516.307.3915 or EFlores-Amaya@WomensSportsFoundation.org.

Wellness for All

Group photo of Black Girls Breathing participants

The Women’s Sports Foundation and Athleta believe wellness is a human right—and should be accessible to every mind, body and soul. We are partnering to empower and amplify women and girls, businesses, and organizations that are committed to making wellness accessible.

Wellness for All, a Power of She Fund grant, supports women of color entrepreneurs and organizations committed to making wellness and fitness more accessible and inclusive to female BIPOC (Black, Indigenous, People of Color) communities.

The Power of She Fund was established by Athleta, in partnership with the Women’s Sports Foundation.

Relevant Dates

The 2021 grant application is closed. Wellness for All grant recipients will be selected in October 2021.

If you would like to receive a notification when the next grant cycle opens, please e-mail your contact information to Anne Peltier at APeltier@WomensSportsFoundation.org, and include the name of the Wellness for All grant in the subject line.

Eligibility and Criteria

Women of color committed to making wellness and fitness more accessible and inclusive to female BIPOC (Black, Indigenous, People of Color) communities:

  • Leaders of non-profit organizations aiming to better serve these communities through their programs or services
  • Entrepreneurs of non-profit organizations or for-profit businesses actively creating or building businesses/programs to serve these communities

Grant Allocation

Funds can be used for, but are not limited to, the items listed below. Funds may not be used for personal expenses of any kind.

  • Purchase of new software, hardware, website, and email tools to implement their project vision
  • Leasing of physical space for events, program operations, community gatherings
  • Marketing, communications, PR, operational, and business expenses

Grant Requirements

  • A non-profit or for-profit business located in the fifty (50) United States, District of Columbia or U.S. Territories
  • Participation by program staff and participants in the Women’s Sports Foundation program evaluation (e.g. pre and post program surveys), webinars and other events
  • Completion of a final report detailing the impact of the program and how the funding was used
  • Agreement to work with funders to 1) provide program information, licensed photography, licensed video content and testimonials, and 2) to participate in media opportunities and site visits, as requested, during the course of the program
  • Use of program recipient’s name and marks in marketing, driven and owned by Athleta
  • Acknowledgement of both funders, the Women’s Sports Foundation and Athleta in a manner that is aligned with their brand guidelines

Grant Award

Together, the Women’s Sports Foundation and Athleta will award $100,000 in Wellness for All funding in 2021. Grants will be $10,000 per organization.

How to Apply

During the program application period, an authorized representative must visit Foundant GLM, the Women’s Sports Foundation’s grant-management system, and follow the directions to register a new user profile or update an existing profile. Limit one (1) profile per person/email address. Once your profile is registered, you will be able to save and submit your application on the website.

Please read carefully through the full eligibility requirements, college guidelines and program criteria before starting a Foundant account and applying. Applicants will be judged on what information is available or provided at the time of application submission.

 

Apply Here

Notification of Application Acceptance

Organizations will receive an e-mail at the e-mail address provided in your profile when your application has been received.

Applications must clearly meet all eligibility requirements outlined above.

Any application that is late, incomplete or requesting funds for an event or purchase of equipment that will occur before the applicant would receive the grant money will not be accepted.

Other conditions under which an application will not be accepted:

  • Applications that are e-mailed or faxed
  • Applications for programs that require compulsory religious participation
  • Applications requesting funding towards the purchase of land, construction of buildings, event sponsorships, providing scholarships to individuals and/or the purchase/care of animals
  • Applications requesting retroactive funding

2020 Recipients

Afro Flow Yoga (Mass.)Leslie Salmon Jones
Black Girls Breathing (Ga.)Jasmine Marie Clark
Black Girls Run (Va.)Jay Ell Alexander
Color the Water (Calif.)Lizelle Jackson
Curves with Moves (N.Y.)Jessie Diaz-Herrera
Girls in the Game (Ill.)Deirdre O’Rourke
Hip, Healthy Chick (Ala.)Tasha Edwards
Inter Tribal Sports (Calif.)Isaiah Thompson
RYPE - Realizing Your Potential Everyday (N.C.)Michelle Grady
STARS - Strength Training And Research for Survivorship (Mass.)Aditi Hazra, Ph.D.

*The grant was administered by the Movemeant Foundation in 2020.

Contact

If after reading these guidelines carefully, you have any questions, please contact Elizabeth Flores-Amaya: 516.307.3915 or EFlores-Amaya@WomensSportsFoundation.org.