4% of sports media
coverage is dedicated
to women’s sports.

Cooky, C., Messner, M.A., & Musto, M. (2015).
“It’s dude time!”: A quarter century of excluding
women’s sports in televised and highlight shows.
Communication & Sport, 3(3), 261-287.

Elite Athletes

Elite female athletes face a number of unique challenges including lack of media coverage and a fight for equitable pay, benefits and treatment.

Media – Images and Words In Women’s Sports: The Foundation Position

At a time when society is extremely critical of words and images that are disrespectful to women, media companies and corporations using images of active women in their electronic and print advertising, are in need of guidelines that will keep them from making errors that carry significant public relations liabilities and possibly, economic liabilities with female consumers.

Media - Images and Words in Women's Sports: The Foundation Position (pdf)

Issues Related to Pregnancy & Athletic Participation

Educational institutions, national sport governing bodies and athletics organizations should adopt policies concerning pregnancy and sport that protect both the health and rights of female athletes to participate in sports and physical activity.

There is no definitive point during pregnancy when a female athlete should cease competition; decisions regarding participation should be made by the female athlete in conjunction with her healthcare provider.

Issues Related to Pregnancy & Athletic Participation (pdf)

Athlete Organizations – Player Associations and Unions

Can women compete against men in professional baseball? Any woman who attempts to play professional baseball will, in all likelihood, be a female elite athlete with lean body mass and size comparable to many male athletes in the minor leagues who play baseball.

Athlete Organizations - Player Associations and Unions (pdf)

Purse Equity in Professional Sports: The Foundation Position

Professional male and female athletes should receive equal purses when they are participating in the same competition (e.g., Wimbledon, X Games, a professional rodeo championship) that includes both male and female athletes participating in the same or comparable events. When men’s and women’s leagues are separate events in the commercial marketplace and operate solely on the dollars they earn, salaries of players may rightfully differ among leagues, whether male or female athletes are involved. But when men and women compete in the same sport venue for which a single ticket is offered and television advertising and rights fees are generated, any reason used to justify higher pay or purses for one sex over the other should be questioned.

Purse Equity in Professional Sports (pdf)

Private Clubs Hosting Sports Events

Athletes, professionals in sports related careers, sports organizations, spectators and sponsors of sports events should adopt strong non-discrimination positions with regard to the sanctioning of or participation in events or programs sponsored or hosted by organizations or facilities whose policies, practices or actions discriminate on the basis of age, color, gender, national origin, physical disability, race, religion or sexual orientation in sport.

Private Clubs Hosting Sports Events (pdf)