The Women’s Sports Foundation and Chevrolet Team Up to Help Get Girls Ahead of the Game

Published on October 11th, 2017

The Foundation welcomes Chevrolet to its family of National Partners

New York, NY (October 11, 2017) — The Women’s Sports Foundation (WSF) today announced Chevrolet as a WSF National Partner and the official automotive sponsor of the organization. The Foundation is the leading charitable partner of the Chevrolet GoalKeepers Project,  a program that provides the tools and resources to inspire and empower girls to become the next generation of female leaders, to stay in sport, and to pursue their athletic and professional goals.

The partnership reflects the Foundation’s mission to create leaders by ensuring all girls access to sports. Research demonstrates the profound impact of sports participation; a girl who participates in sports is healthier, has higher self-esteem and shows greater achievement in education and employment.

“The Foundation believes in the transformative power of sports and has a longstanding commitment to the health and future success of girls and young women,” said Deborah Antoine, CEO of the Women’s Sports Foundation. “Alongside Chevrolet, we will expand sport and participation for future generations and showcase powerful female role models to inspire girls to get and stay in the game.”

The program will feature a group of “GoalKeeper Legends” — accomplished female leaders who played sports in their youth and transformed that experience into success later in life. With more than 90 percent of female leaders in the C-suite playing sports as girls, these women are shining examples of what’s possible for the next generation of GoalKeepers around the world.

The “Women’s Sports Foundation Legends” include an incredible array of professional athletes and leading executives: WSF Founder and winner of 39-time Grand Slam tennis titles, Billie Jean King; President and Chief Executive Officer, National Women’s Law Center, Fatima Goss Graves; former U.S. State Department Public Diplomacy envoy and two-time Olympic medalist figure skater, Michelle Kwan; Senior Vice President for Baseball Operations, Major League Baseball, Kim Ng; Chief Executive Officer, Flywheel Sports, Sarah Robb O’Hagan; and co-founder of Project 2020 and four-time Olympic medalist, Brenda Villa.

In collaboration with the Women’s Sports Foundation, the Chevrolet GoalKeepers Project will feature a collection of bold digital content, education and resources to inspire and empower global audiences and fans.

“Girls who play sports are more likely to graduate from college, have successful careers, and become leaders,” said GM Chairman and CEO Mary Barra. “That’s why Chevrolet has partnered with the Women’s Sports Foundation to help girls get ahead of the game and achieve their goals, on and off the pitch.”

As part of its commitment, Chevrolet joins WSF at the upcoming Salute to Women in Sports (October 18 in New York City), the Foundation’s annual fundraising gala that celebrates the most accomplished women in sports and the girls they inspire.



About the Women’s Sports Foundation 

The Women’s Sports Foundation — the leading authority on the participation of women and girls in sports — is dedicated to creating leaders by ensuring girls access to sports. Founded by Billie Jean King in 1974, our work shapes public attitude about women’s sports and athletes, builds capacities for organizations that get girls active, ensures equitable opportunities for girls and women through Title IX, and supports physically and emotionally healthy lifestyles. The Women’s Sports Foundation has relationships with more than 1,000 of the world’s elite female athletes and is recognized globally for its leadership, vision, expertise and influence. For more information, visit Follow us: and Twitter: @WomensSportsFdn.


About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at


PR Contact:
Aleia Naylor
Women’s Sports Foundation