Failure to address the development of regular exercise behaviors and good nutrition at an early age has major health and economic consequences. Girls are underserved by existing sports and physical activity programs and, as a result are more likely to be sedentary and at higher risk for obesity. Research demonstrates that early exposure to sports and physical activity increases the likelihood of continued participation. For example, if girls do not participate in sport by the age of 10, there is less than a 10% chance that they will be participating at age 25.