Sports 4 Life offers community funding and seeks to effect sustainable improvement to the overall health and development of girls in these communities through grant making, leadership training and capacity-building efforts.

Sports 4 Life, cofounded by the Women’s Sports Foundation and ESPN in 2014, was created based on the knowledge that while sports participation offers tremendous life-long benefits – from improved physical health and self-esteem, to better grades in school and enhanced leadership skills – young girls do not have equal access to play. For example, African-American girls are less likely to be current players (28.3%) and most likely to have never played sports (54.5%) compared to other groups examined (Zarrett, Veliz, & Sabo, 2020). Additionally, girls of color are shortchanged in the public-school setting where they have far more limited opportunity to participate in physical activity/sports than boys of color and white peers (NWLC, 2015).

The program seeks to address the disparities in access to sports.

2025 funding is made possible by co-founding partner ESPN and national partner Gatorade.

Deadlines and Relevant Dates

Grant Exclusion

Sports 4 Life Partners that have received three years of consecutive funding will not be invited to apply until 2026.

Grant Allocation

Funding can be used for coaching, curriculum, equipment, uniforms, transportation, facility rental, tournaments and/or team-building activities, all while fostering the Sports 4 Life benefits: leadership, self-esteem, confidence and perseverance.

Grant Requirements

• Partners will be required to use We Play Interactive (provided free of charge). Hosted on a fully accessible digital learning platform, We Play Interactive is for program leaders, coaches and mentors looking to create a safe, welcoming, and engaging environment that empowers girls to explore, grow and thrive through physical activity and sport. This program is activity-based and includes best practices from the Women’s Sports Foundation’s award-winning GoGirlGo!  curriculum used for more than 20 years to help girls become more active. We Play Interactive is a flexible educational tool that can easily be integrated into any program. Learn more and register here.
• Participation in a Women’s Sports Foundation program evaluation webinar by a designated program administrator.
• Completion of pre- and post-participation attitudinal surveys by the girl participants enrolled in the program.*
• Completion of post-program surveys by the designated program administrator.
• If requested, provide your organization’s most recent audited financials or IRS Form 990
• Completion of a final report detailing the impact of the program and how the funding was used. Recipients that request renewed funding will be asked to provide a mid- term report.
• If requested, participation in a site visit(s) by the Women’s Sports Foundation during the course of the program.
• Appropriate acknowledgement of Women’s Sports Foundation and its partners support in one or more of the following: program events, publications, videos, display onsite at facility or website. Usage guidelines will be provided to recipients.
• Regularly provide photos, videos, press clippings and other relevant publicity information about the projects, services, operations, activities or programs in which grant funds were used on an ongoing basis and as attachments to the required reports.
• Access to the program’s girl participants for evaluation and public education purposes.*
• Acknowledge that public announcements of the funding award may be made by the Women’s Sports Foundation, ESPN and Gatorade.

*The funded program is responsible for securing appropriate parental consent, as needed.

Grant Award

Together, the Women’s Sports Foundation and its partners will award a minimum of $400,000 in 2025.

How to Apply

The Women’s Sports Foundation has developed a two-step application process that involves a letter of intent (LOI) application and a follow-up grant application. A selected group of organizations will be invited to submit a follow-up grant application. Please note that an invitation for an organization to submit a grant application does not guarantee that they will receive a grant.

During the program application period, an authorized representative must visit Foundant GLM, the Women’s Sports Foundation’s grant-management system, and follow the directions to register a new user profile or update an existing profile. Limit one (1) profile per person/email address. Once your profile is registered, you will be able to save and submit your LOI application on the website. After your LOI application is submitted, you will need to be invited to submit a grant application in order to proceed in the application process.

Please read carefully through the full eligibility requirements and program criteria before starting a Foundant account and applying. Applicants will be judged on what information is available or provided at the time of application submission.

Apply Here

Notification of Application Acceptance

You will receive an e-mail at the e-mail address provided in your profile when your application has been received.

Any application that is late, incomplete or requesting funds for an event or purchase of equipment that will occur before the applicant would receive the grant money will not be accepted.

Other conditions under which an application will not be accepted:

• Applications that are e-mailed or faxed
• Applications for programs that require compulsory religious participation
• Applications requesting funding towards the purchase of land, construction of buildings, event sponsorships, providing scholarships to individuals and/or the purchase/care of animals
• Applications requesting retroactive funding

2025 Recipients

Contact

If after reading these guidelines carefully, you have any questions, please contact Anne Peltier: 646.833.0424 or APeltier@WomensSportsFoundation.org.

The WSF Athlete Ambassador Program (AAP), in partnership with Delta Air Lines, connects professional, Olympic, Paralympic, and collegiate women athletes and business leaders with youth organizations across the country to inspire girls to keep playing and reap the lifelong benefits of sports.

Delta’s mission to connect the world starts with its commitment to being a strong partner to the communities where our employees live, work and serve. Focused on the pillars of Environment, Equity, Education, and Entire Wellness, Delta invests its time and resources to care for the planet and the people within it.

This program was designed to engage young girls in a meaningful and active way, through sports activities and to educate communities through discussions about health, responsibility, and leadership.

AAP events include a girls’ sports clinic teaching new sports and skills and a panel conversation featuring prominent women athletes and business leaders discussing how their personal journey in sports helped shape their career from the playing field to the boardroom.

Our WSF Athlete Ambassadors receive training and educational tools as well as direct access to the WSF team for consultation and mentoring. They represent athletes across a wide variety of sports, who are experts in their fields and can speak to issues surrounding leadership, motivation, connection, and perseverance. The athletes who participate in the program are women who foster a love of sport and want to spread the positive impact that sport can offer to all girls.

The Athlete Ambassador Program is made possible by WSF National Partner Delta Air Lines.

For more information about the AAP program, or to request a WSF Athlete Ambassador at an event for your organization, please contact Kendra Williams:  KWilliams@womenssportsfoundation.org