For the past two years, professional skier Grete Eliassen has served the Women’s Sports Foundation as our President. We are so grateful for the strong leadership and unwavering enthusiasm that Grete brought to the role.
A six-time X Games medalist in slopestyle and halfpipe events, Grete has been involved with WSF for more than 10 years, and said serving as President has been a dream come true. During Grete’s presidency, she contributed her ideas to the future vision and mission of WSF. She is excited about the new strategic direction of the Women’s Sports Foundation and renewed focus on athletes’ role in engaging and inspiring young girls to play.
Greta is committed to athlete engagement, and responsible for raising awareness among other professional athletes. During her term, her spirit has inspired other athletes to become more involved with the Foundation, and she personally reached out to involve new faces. Increased athlete engagement helped launch our Athlete Ambassador Program, which began during Grete’s term. She was part of the pilot program in October 2017 at Chelsea Piers in New York City prior the the 38th Annual Salute to Women and Girls in Sports. Grete also attended and helped lead two Athlete Leadership Connections in New York City.
Last February, as part of National Girls & Women in Sports Day, Grete traveled to Washington D.C. with WSF to lobby for Title IX rights and participated in the Athlete Ambassador Program at Georgetown University, where she and other champion and collegiate athletes inspired girls to get active and stay in sport.
Greta was instrumental in coordinating organized social media efforts to spread messaging during key WSF events, recognizing the importance of social media to the WSF mission, and launching campaigns with the Athlete Advisory Panel and all our athletes.
During her two-year term as president, Grete was also busy raising two young boys (one was born earlier this year!). She is an incredible role model for life after competition – showing others that they can still be involved, raise a family and never give up on getting other young girls involved in sports.
Thank you, Grete!