Donate Now!

The Billie Awards

BEVERLY HILLS, CA - APRIL 15:  Billie Jean King place card at the Women's Sports Foundation's "Billie Awards" held at the Beverly Hilton Hotel on April 15, 2008 in Beverly Hills, California.  (Photo by Kevin Winter/Getty Images for The Billies)

In a media culture, there is no more significant barrier to the encouragement of girls and women to participate in sports and physical activity than the lack of portrayals of women in sports and coverage of their achievements. Conversely, a company or individual who positively portrays the accomplishments of girls and women in sports and physical activity can greatly influence the culture’s perception of the skills and capabilities of girls and women and consequently the opportunities they are afforded.

In recognition of media’s cultural impact and power to shape public opinion of female athletes, the Foundation created the Billie Awards in 2006. Named for the Foundation’s founder, Billie Jean King, the Billie Awards are a rich addition to the Foundation’s programming, which together help fulfill the Foundation’s mission to advance the lives of women and girls through sports and physical activity.

Billie Award Categories

Breakthrough And Innovation
Industry Leader
Outstanding Journalist

Breakthrough And Innovation Winners

Images and portrayals must challenge the status quo of women/girls as athletes. Historical and/or current work eligible.

“Here I Am” – Nike, Advertising Campaign 2009
“BoomBoom Tap” – Under Armour, Advertising Campaign 2008
“MADE” Series of Episodes – MTV Networks, Produced by Francis Lyons and Robert Yacyshyn 2007
“Game Face: What Does a Female Athlete Look Like?” – Game Face Productions, Jane Gottesman and Geoffrey Biddle 2006

Entertainment Winners

Based on insightful portrayal of women in sports, impact, originality and overall quality of work. Must have been aired, released and/or broadcast between January 2003 and December 2007.

Chak De! India – Yash Raj Films, Produced by Aditya Chopra 2008
The Heart of the Game – Miramax Films, Produced by Ward Serrill 2007
Dare to Dream – HBO Sports, Produced by Ross Greenburg 2006

Industry Leader Winners

Individuals who have created an exemplary body of work that celebrates female athletes and/ or female participation in physical activity eligible.

Dick Ebersol 2009
Ross Greenburg 2007
Bud Greenspan 2006

Journalism Winners

Based on insightful portrayal of women in sports, originality and overall quality of work. Must have been aired, broadcast or published between January 1- December 31, 2007.

Mighty Macs – ESPN SportsCenter, Produced by Drew Gallagher 2009
Sync or Swim – Produced by Cheryl Furjanic and Amanda Keropian 2009
The Great Swim – Walker & Company, by Gavin Mortimer 2009
Marathon Woman: Running the Race to Revolutionize Women’s Sports – Kathrine Switzer 2008
Lady Caliphs – ESPN SportsCenter, Produced by Jon Fish and John Barr 2007
Christine Brennan – USA Today 2006

Outstanding Journalist Winners

Women who have excelled in covering sports and become a role model in sports media are eligible.

Lesley Visser 2008