Negative recruiting tactics are increasingly being used as an unethical recruitment strategy within women's collegiate sports, essentially attempting to give their own programs an un-fair advantage based on perpetuating stereotypes, myths, and misconceptions. By implying to a recruit, that a rival college or university's coach is gay, or that an opposing team is “full of lesbians,” school recruiters use this tactic to prey on unsubstantiated fears, one of which is that a gay coach or gay players might negatively influence the sexual orientation of potential recruits.