Kathryn Olson, CEO

Kathryn Olson was named Chief Executive Officer of the Women’s Sports Foundation in April 2010. She is the former SVP, Chief Marketing Officer for Shutterfly, the leading internet-based social expression and personal publishing service. At Shutterfly, Ms. Olson was responsible for developing Shutterfly into a premium brand and driving record levels of revenue through results-driven integrated marketing, merchandising and customer experience. She oversaw the innovation of award-wining products and services, customer marketing, ecommerce, brand strategy and consumer marketing. Kathryn was recently named one of the Most Influential Women in Business by the SF Business Times.

Prior to her time at Shutterfly, Kathryn was the Chief Marketing Officer for LeapFrog Enterprises, Inc., a developer of innovative, technology-based learning products and related proprietary content dedicated to making learning effective and engaging at home and in schools. At LeapFrog, Ms. Olson oversaw the worldwide marketing efforts for the expanding global education enterprise. Prior to LeapFrog, she was Vice President of Consumer Marketing for the US business of the Wm. Wrigley Jr. Company, representing about a third of the company’s sales. Prior to that she was Executive Vice President of Marketing for Nordstrom.com, and a member of the team that launched the highly regarded Internet apparel site. She spent a decade at The Quaker Oats Company, during which she advanced through a series of progressively more responsible management positions, including two years as Director of Marketing, Gatorade Europe.

A Women's Sports Foundation Trustee since 2005, Olson served as chair of the Governance Committee. Additionally, she previously served on the board of the Association of National Advertisers (ANA), an industry association dedicated to marketing and brand building, representing more than 300 companies that collectively spend over $100 billion in marketing communications and advertising. While in Chicago, she was on the board of Chicago Communities in Schools (CCIS), an organization dedicated to meeting the social, emotional and health needs of public school students by connecting existing social services with the students and their parents. She also served on the Women’s Board Executive Council of the Joffrey Ballet.

Ms. Olson is on the Advisory Board of Regen Living, a creator of personal and home electronics powered by light.

Olson graduated from the University of Illinois College of Commerce with a BS in Marketing and earned her MBA from the University of Chicago Graduate School of Business.


Women's Sports Foundation Team

*Click on a name for each team member's email.


Nancy Hogshead-Makar, Senior Director of Advocacy

Athlete Marketing and Promotions

Stacy Holand Santoro, Associate Director of  Athlete Services

External Relations

Shari M. Levitz, Senior Development Manager
Ann Thomen, Data Entry Clerk
Chris Voelz, Steward/Ambassador

Finance and Operations

Charlene Sharkowitz, Accounting Manager

Marketing and Communications

Lindsay Hock, Digital Media Manager 
Aleia Naylor, Director of Sponsorship & Marketing  

Programs and Events

Sarah Axelson, Advocacy & Program Manager
Elizabeth L. Flores, Program Officer


Dr. Marjorie Snyder, Research Director
Dr. Don Sabo, Sport and Health Policy Advisor

Not sure who to contact? Write us at info@womenssportsfoundation.org and your email will be directed to the appropriate staff member.


Published Jun 20, 2011
By Women's Sports Foundation


MARCH 29, 2010 – The Women’s Sports Foundation (WSF), founded by Billie Jean King in 1974, and a driving force in attracting girls and women to sports, better health and education, today named Kathryn Olson as the new CEO of the organization. Olson, a member of the Foundation’s Board of Trustees since 2005, served as chair of the Governance Committee.

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